What does it really cost when in-season decisions come too late?
Most merchandising teams already know the answer. They feel it every season, in the overstock that ends up on markdown, in the sell-through that never quite gets there, in the hours spent in Excel trying to keep up with what the floor is telling them.
On 9. September 2026, Chainbalance brought that conversation into the open.
In our webinar "In-Season. In Control.", Mauricio Warchaftig (CCO, Chainbalance) and Andreas Lachmann (Head of Merchandising Wholesale & Depot, Betty Barclay Group) sat down for an honest, unscripted panel discussion about what in-season management really means, and what it costs when it doesn't work.
What you'll hear in the full recording
This wasn't a product pitch. It was a real conversation between two people who have lived these challenges, one from the solution side, one from the brand side.
Mauricio opens with something that resonates with every fashion executive: the pressure to grow and cut costs at the same time, in a market where pre-orders are shrinking, retailers want flexibility and margins are tighter than ever. His experience at Galeria Kaufhof and Primark gave him a front-row seat to what happens when teams try to manage thousands of SKUs across hundreds of locations manually. The answer: they can't. Not really. They firefight.
Andreas brought the Betty Barclay Group perspective, what the challenges looked like before Chainbalance, what the implementation journey felt like and what changed. Not just in the numbers, but in how the team works day to day.
Together, they covered:
- Where margin is lost in-season and how to stop it
- The real cost of overstock and understock financially and operationally
- Why slow processes, not slow decisions, are the actual problem and the 3-to-25-day replenishment gap that proves it
- What it means to move from insight to action automatically, at SKU level, every day
- How quickly results became visible after go-live at Betty Barclay Group
The session closed with a live Q&A , including some of the most direct questions we've heard in a webinar format.
The key takeaway
In-season management is not an operational detail. It is where revenue and margin are won or lost, every single week of the season.
The brands that understand this are already acting on it. The ones that don't are still waiting for Monday's report.
Watch the full recording now and see what's possible. Or just book a live demo with our experts and see it first-hand.