How Just Brands optimizes on-shelf availability with Chainbalance

Britta Dünschede Junior Marketing Manager
Britta Dünschede
· 5 min read
PME Legend SS25 Campaignpicture

In the dynamic world of fashion retail, ensuring that the right products are on the shelf at the right time is a constant challenge. Just Brands, known for its strong portfolio including PME Legend, has mastered this challenge by leveraging the power of Chainbalance. Find out how Just Brands scored error-free and automated replenishment for 97% of their EDI customers while reducing manual effort by 42%.

Highlights

Just Brands challenges

  • Unpredictable seasonal demand
  • Regional sales variations
  • EDI data inconsistencies
  • Logistical capacity limits
  • Retail partner reorder constraint

Chainbalance solution

  • Smart Merchandise Management Solution
  • Smart Replenishment
  • Full automation
  • Data cleansing and data consistency
  • Real-time reactions to sales patterns

Just Brands results

  • Automated, error-free replenishment for 97% of EDI customers
  • Workload reduction of 42% 
  • Strengthened retail partnerships across markets and increased customer satisfaction
  • Sales Increase

The importance of on-shelf availability (OSA)

For Just Brands, on-shelf availability means that customers can always find the products they want, whether it's their staple NOS items or fast-moving seasonal bestsellers. High OSA is critical to:

  • Prevent revenue loss from out-of-stocks
  • Build customer trust and satisfaction
  • Streamline the supply chain
  • Protect the brand image
  • Maximize productivity at the point of sale

Pain points in replenishment

Maintaining a high OSA is critical, but difficult without quick reactions. Managing replenishment comes with unique challenges:

  • Unpredictable demand, especially for weather-sensitive or trend-driven products
  • Regional differences in sales velocity
  • EDI data quality and timeliness
  • Logistical bottlenecks during peak seasons
  • Reorder limitations and capital constraints at retail partners
  • Limited in-store space and staff capacity
Just Brands Logos

About Just Brands

  • Dutch menswear company with three labels
  • Vanguard, PME Legend, Cast Iron
  • 1,500 POS worldwide
  • Countries: Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg

How Chainbalance drives Smart(er) Replenishment at Just Brands

Chainbalance has become the backbone of Just Brands' replenishment strategy. With 97% of their EDI-connected German customers now fully managed via Chainbalance, the benefits are clear:

  • Automated error-free order proposals
  • Flexibility to account for varying delivery lead times
  • Multiple reorder cycles per week
  • Fast adjustments for promotions, weather, and holidays
  • Seamless integration for both NOS and seasonal products

A standout improvement came with the introduction of automated weekly order proposals for seasonal products. What once took half a day for 10 customers now takes just 10 minutes per customer, benefiting both Just Brands and their retail partners with a manual workload reduction of 42%. All in all, they are three times faster with Chainbalance, meaning they can process 3 times as many customers.

Real-time insights, real-time reactions

With near-daily EDI updates, store-level sales and stock data are constantly analyzed by Chainbalance. This enables:

  • Immediate replenishment of fast-selling items
  • Data-driven decision-making for seasonal adjustments
  • Close collaboration with sales managers, brand promoters, and store staff
97 %

less errors

42 %

less manual effort

Flexibility powered by preparation

If an item suddenly becomes a bestseller, Just Brands can react within 1–2 days, thanks to:

  • Transparent real-time data
  • Agile logistics
  • Sufficient NOS and seasonal reserves
  • Trusted partnerships with retailers
Jana Sonnenschein Just Brands

"Flexibility is not a coincidence, but the result of structured preparation, intelligent solutions, and well-established processes."

Jana Sonnenschein
Stock & Sales/ Merchandise Planning at Just Brands

Trusted longterm relationship for successful growth

Just Brands' collaboration with Chainbalance showcases how data-driven replenishment, combined with strong retail partnerships, leads to superior on-shelf availability and ultimately, happier customers.

Do you want to optimize your daily replenishment process and on-shelf availability? Contact us at info@chainbalance.com