Faces behind Chainbalance – Marta Crescimbello, Account Manager
Meet Marta Crescimbello, Account Manager at Chainbalance: from languages and customer success to building relationships that help fashion brands grow.
Join the Chainbalance Community!
Next Keynote 04.12.2025
Join our Chainbalance community of over 40 international apparel brands! Meet with other brands, talk to experts and see the latest updates in the Chainbalance Solution.
Join our Keynote on the 04.12.2025, 10:00 AM
How to organize Merchandise Management within a company? – Developing a Merchandise Management Mindset as Part of the Company Culture with Denis Stupp and Julia Konrad from Rich & Royal
Learn from other experts: In the fast-moving fashion industry, success isn’t just about strong collections, it’s about how planning, buying, sales, retail, e-com, logistics, and finance align around one truth: the right product, in the right place, at the right time. That requires shared language, shared data and shared accountability.
Together with Denis Stupp, (Managing Director at Rich & Royal) and Julia Konrad (Project Manager at Rich & Royal), Johanna Pflug (Customer Success Manager at Chainbalance) will explore how to organize your team, how to build trust and deliver knowledge to retailers and develop a mindset that turns merchandise management from a department into a company-wide discipline.
Denis Stupp
Managing Director
Rich & Royal
Julia Konrad
Project Manager
Rich & Royal
Johanna Pflug
Customer Success Manager
Chainbalance
What is the Chainbalance
Community?
The Chainbalance Community is a customer- and partner-centric initiative to foster exchange, transparency, and collaborative innovation. We want to offer you a space for communication between brands, for exchange with us, give you glimpses into the latest updates, R&D, Roadmaps, and innovation together.
Hence, we brought the Chainbalance Keynote to life. Every six months, we want to give you the chance to come together, discuss the latest updates in the apparel industry, see the newest modules and features in the solution, or hear what other merchandise management experts think!
We aim to foster connection between the brands, to open discussion and to offer support. Do you want to talk to another brand? We will make it happen!
Contact your Customer Success Manager for more information.
Blog
Latest News
Build vs. Buy: Why an AI Agent alone won’t run your Merchandise Management.
Thinking of building merchandise management with an AI agent? Learn why data, business logic and governance decide if it works and what to ask first.
-800x577.png&w=1920&q=75)
Chainbalance Chat & Dine ILM Edition: Where industry exchange continues beyond the fair
The fashion and leather goods industry came together at ILM Offenbach, to ring in the fair and start conversations at our Chainbalance Chat & Dine: ILM Edition.